Business
Salling Group Taps TCS for AI-Driven Cloud and Digital Overhaul
AARHUS | MUMBAI, June 16, 2025 – Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has entered into a long-term strategic partnership with Salling Group, Denmark’s largest retailer. The collaboration aims to enhance sustainability, drive technological innovation, and improve operational efficiency across the Group’s operations.
The partnership will support Salling Group’s 2,100 stores, brands, and 68,000 employees across Denmark, Poland, Germany, Estonia, Lithuania, and Latvia. It includes well-known retail brands such as føtex, Bilka, Netto, RIMI Baltic, BR toy stores, and franchise operations like Carl’s Jr. and Starbucks.
As part of the agreement, TCS will lead the Group’s cloud adoption efforts and streamline operations to achieve greater agility, scalability, and sustainability. A key focus will be enhancing Salling Group’s e-commerce platforms to better meet evolving consumer expectations.
“At Salling Group, everything we do is to improve our customers’ lives. Our partnership with TCS will help us respond to their changing needs more effectively and sustainably. This initiative directly supports our ‘Aspire 28’ strategy, which includes expansion through new stores, acquisitions, and market growth,” said Alan Jensen, CIO of Salling Group.
TCS will deploy its AI-enabled Cloud Exponence platform, which follows a Machine First™ approach to optimize human-machine collaboration. The platform delivers smart managed services across hybrid cloud environments, leveraging AI and intelligent automation to reduce operational overhead, enhance service consistency, and ensure built-in security and compliance.
“Salling Group is a respected retailer with a rich legacy. We are honored to be their strategic IT partner as they evolve to meet customer demands across Europe,” said Vikram Sharma, Country Head, TCS Denmark. “Our global retail expertise will support their journey towards building resilience and adopting innovative technologies.”
Abhijit Niyogi, VP and Business Unit Head for Retail – UK, EMEA, and India at TCS, added: “We’re proud to support Salling Group’s ‘Aspire 28’ vision and long-term growth. With our proven track record in retail transformation, we will help create agile, intelligent, and scalable omnichannel operations tailored to modern consumer needs.”
TCS brings extensive experience in retail, helping global companies deliver unified, hyper-personalized omnichannel experiences. Its offerings include TCS OmniStore™, a composable AI-powered commerce platform, and TCS Optumera™, a strategic intelligence tool for optimizing merchandising decisions across the value chain.
With a 30-year presence in Denmark, TCS supports top Nordic enterprises across banking, insurance, telecom, and technology sectors. It currently employs over 20,000 professionals in the region and has been consistently recognized for customer satisfaction and workplace excellence, earning the Top Employer certification from the Top Employers Institute.
