Movies
Sisi and Simon Coleman lead Beta's summer success on Italian TV
Beta Film's portfolio of premium entertainment captivated Italian audiences this summer, achieving record-breaking ratings and near-daily broadcast presence across the nation's leading networks. The lineup demonstrated strong performance across multiple genres, from historical drama to crime procedurals, consistently outperforming competitor programming.
Primetime Dominance and Afternoon Success
The summer season was led by the one-two punch of "Sisi" Season 4 and "Simon Coleman" Season 2, which ranked as the #1 and #2 primetime shows respectively.
"Sisi" (Canale 5) won its slot with over 1.5 million viewers and a 16% share.
"Simon Coleman" (RAI 1) followed closely with up to 1.3 million viewers and an 11% share.
On RAI 2, the German crime cycle "Split Homicide" outperformed established U.S. series like "NCIS: New Orleans," attracting a growing audience that totaled up to 2.5 million viewers. The momentum continued with the French crime drama "Isabelle," which claimed a primetime victory on RAI 1, drawing nearly 2 million viewers and a 15% share for its premiere, and reaching a cumulative audience of over 3.5 million.
Further demonstrating the lineup's strength, the re-run of "Rocco Schiavone" secured a loyal fanbase on RAI 2 with over a million viewers, while "Homicide Hills - Fresh Force" found success in RAI 3's afternoon slot.
A Portfolio of International Hits
The successful programs are part of Beta Film's robust catalog of internationally acclaimed titles:
"Sisi" (24x1h): The hit historical drama from Story House Pictures, sold to over 120 territories.
"Simon Coleman" (9x1h): A French procedural about an undercover cop turned guardian, a record-breaker on France 2.
"Split Homicide" (16x2h): A German crime movie cycle from Constantin Television that achieved exceptional ratings on ARD Degeto.
"Isabelle" (4x1h): A French crime drama based on a true story, from Episode Productions and France Télévisions.
"Rocco Schiavone" (48x1h): The popular Italian series based on Antonio Manzini's bestselling novels.
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