Business
Just Eat Exits Denmark as Uber Eats Launches in Copenhagen, Aarhus, and Odense
Uber Eats has gone live in Denmark, marking the first in a series of new market entries across Europe during 2026. Greece, Austria, Romania, the Czech Republic, Finland, and Norway are set to follow.
"Danes now have a new way to discover and order from their favourite restaurants," said Matthew Price, Regional General Manager at Uber Eats.
"We believe it's important that both consumers and restaurants have more choice. Our goal is to offer a reliable, easy-to-use experience, while being an attractive partner to restaurants, offering them another way to reach customers and grow profitably."
He added: "Denmark is one of Europe's most digital and dynamic markets, with high expectations for quality, convenience, and value. We see clear demand, and we're launching with Uber One, offering benefits like no delivery fees and cashback across delivery and Uber rides."
Price concluded: "We're starting in Copenhagen, with Aarhus and Odense later this April, and this is just the beginning. We look forward to expanding across Denmark and into groceries, while staying focused on the eaters and partners we serve."
Saskia de Jongh, VP and Regional General Manager, added: "Denmark is one of the region's most advanced and dynamic markets, with strong digital adoption and a vibrant food culture. It's exactly the kind of market where we believe we can add value by bringing more choice for consumers and new opportunities for restaurants."
Just Eat Exit
Earlier this year, Just Eat announced its intention to close its operations in Denmark.
A spokesperson said: "While we have a proud 25-year history in Denmark, we have been navigating challenging circumstances. This intention reflects the business's commitment to drive efficiencies and focus on building strong and sustainably profitable positions, while delivering the best experience for customers, partners and couriers."
Following employee consultation processes, operations in Denmark will conclude on April 30. Just Eat has now entered into a marketing agreement with Uber Eats, under which its customers will be given the chance to switch to the rival platform.
Robot Deliveries in the UK
Separately, Uber Eats and Starship Technologies recently launched autonomous robot deliveries to 50,000 households in Sheffield, building on a rollout in Leeds last year.
As part of the launch, Britons can submit their own 15-to-30-second recordings of a jingle that the robots will play upon delivery for up to a month. The nationwide search runs until April 30, with Uber Eats unveiling the winning track and its composer in May. The composer will receive a cash prize of £3,000 and a year's supply of Uber Eats credits. Anyone in the UK is encouraged to submit a jingle—including choirs, schools, and social clubs—as long as the applying representative is over 18.
"Our robots have been a much-loved part of daily life for communities across the UK since 2018: picking up shopping, dropping off essentials, there when people need them," said Ahti Heinla, CEO and Co-founder of Starship. "Cutting out the short car trips that add up, our robots have already saved over 500,000 kg of emissions across Europe. We're proud to bring that everyday convenience to 50,000 people in Sheffield, making robot deliveries just another normal part of the day."
"We've already proven that robots are a key part of the future of efficient, high-tech delivery," said Merve Basci, General Manager at Uber Eats in the UK. "Now, we want to see if they can hold a tune. This moment is about more than just innovation; it's about bringing a bit of unexpected joy to our customers' doorsteps. Whether it's a power ballad or a catchy hit, we're letting the nation compose the soundtrack to their next takeaway."
